Gitanjali Group announced gorgeous Bollywood actress Kareena Kapoor as Gitanjali Jewels new Brand Ambassador for their bridal jewellery line "Parineeta", "Sagaaee" and "ME Solitaire" at a press conference held at the Taj Lands End Hotel, Mumbai. Initially, Katrina Kaif was appointed as Gitanjali Group"s Nakshatra Brand Ambassador and Bipasha Basu was seen endorsing the group"s Gili jewellery. Gitanjali has always had big names from the industry for the endorsement of their products and for us to see Kareena, another big name from the industry endorsing the brand, doesn"t come as a shock.

Commenting on her new association with Gitanjali Group, Kareena Kapoor said, "It"s a real honor to be chosen as a Brand Ambassador for Gitanjali Jewels because I love jewellery and am pleased to be associated with "Parineeta", "Sagaaee" and "ME Solitaire", each of which have such myriad of designs with both traditional and personal touch. I personally endorse it as I can totally depend on it as it is backed by the Gitanjali Group which brings in itself the quality and the trust."

The invitees to the announcement for the first time witnessed the new Gitanjali Jewels and Parineeta TV commercial featuring Kareena Kapoor, which will soon be aired on TV channels across the region. Thanks: movies.yahoo.com