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The first part of the three day campaign has Kajol and Kareena Kapoor on the poster with the words "Can two mothers make a home?"

Karan Johar had recently finalised the title for the film, which is a remake of the Hollywood flick Stepmom. The director is also in a race against time to release the first promo of We Are Family with another film of his, I Hate Luv Storys.